Wednesday, June 10, 2009

social networking sites becomes a profile site :(

Yahoo is shutting down 360 , users are given an option to transfer content to profiles .

We might wonder .. why profile ?
This is what Yahoo say's
Today we began rolling out a beta version of the new profile. This is the first phase, as the profile beta is a work in progress and we will be continuously enhancing it over time. Read more about today’s development on the Yahoo! Yodel Anecdotal blog (

The updated profile will be a central control panel for your online activity making it easy for you to manage your identity, activities, interests and connections. We want to help you better connect with the people that matter to you in the easiest way possible, whether it’s sharing your interests, connecting with people from your address book, or keeping on top of what your friends and family are up to. The launch of the profile beta is just the first step in a larger effort to make Yahoo! a more social and dynamic place.

The reason Yahoo gives for closing 360 is

Though 360 gained a strong core of loyal users (you) who enjoyed the service, Yahoo! has been reprioritizing some products to help us deliver the best possible experiences to consumers. The decision to close Yahoo! 360 and transition users to profiles is part of this larger strategy, but we had been waiting until we had an alternative solution that we could offer to our community of Yahoo! 360 users until we officially shut down 360.

Hmm so it's all for better user experience .. Yahoo does such strange things , it has some pairs of similar products .. looks like they are hurting it's business.
  • 360 vs profiles
  • Yahoo photos vs flickr
  • Yahoo bookmarks vs delicious
  • Geocities Vs Yahoo briefcase vs Yahoo small business
I have lost some photos & will be loosing 360 and geocities content if I don't act soon !

I wish Yahoo all the best and hope your new strategies establish you as a viable competitor to google :)